MAYRA JANETTEE
Hermosa is an IG Brief created from @hellotayloramy on Instagram. As soon as I read the brief, I immediately got inspired and got to work!
According to the brief:
"Julie needs your help! She is opening up a brand new online store which sells funky glassware! Hermosa is all about having that funky glassware that will impress any guest, or in fact, just you! Hermosa allows you to share your personality through glassware!"
With a bright color palette and slightly modified serif text, Hermosa captures the funky and fun classic identity that aligns with the brand's values.
Glassware seems to have been overlooked in the home decor industry. Today, you see many people online looking for funky and unique designs to bring a little joy to their beverage. There's opportunity for lines and collections of fun shapes and designs for glassware to catch the eyes of anybody.
I kept the main type and modified the 'o' to look like a bubble cup as seen in many videos online. I decided to keep that as the logomark.
I wanted the type to feel luxe but funky so I chose a serif font with contrast in the letters and modified the 'o' to bring in that fun element.
