MAYRA JANETTEE
Anyone who knows me personally knows how much I love tattoos. All of mine have meaning and bring me so much positivity, especially when I'm feeling low. I wanted to create a brand that reflected what tattoos mean to me and what my "dream" studio would represent. Pinched is a tattoo studio that is welcoming for ALL. It's a super fun space to get creative with whatever art you want on your body! The artists collaborate with clients in order to ensure their ideas are brought to life, how they envision it with whatever meaning it has for them.
We're living in an age where tattoos are more normalized and not frowned upon as much as they were. It's important for shops to be spaces where the clients feel welcome and open to sharing their ideas and visions. 'Typical' tattoo shop branding can tend to feel too bold and uninviting.
I wanted the logo to really capture the friendliness of the brand. I also decided to go with some custom drawn hearts to reflect how clients should feel after getting their dream tattoos.
I went with a bold. bubble like font that has curves which captures the friendliness and fun personality of Pinched. To create some contrast, I went with a mono type for the body text.
